About Telford DS

Operating since 1973, Telford’s is a family-run business and we pride ourselves on providing our customers with a specialist, professional Sales and Aftercare service. Our premium DS Store is the only one in Cumbria and our brand-new show room expertly combines sophistication with luxury, designed to give you a taste of our unique DS experience.


The dealership was founded by Mike and Shirley Telford in 1973 before being passed over to their son Greg in 1996. Greg continues as Dealer Principal supported by his three children Ella, Harry & Jack.


Officially created on 1st June 2014, DS became a brand in it's own right, affirming its ambition to embody the know-how of French luxury into the automotive industry.




Back in the day | 1973

Mike & Shirley Telford opened the first Telford Citroen dealership in Carlisle.

New showroom | 1991

Due to business growth, in 1991 the dealership moved to a purpose built dealership on Kingstown.

Renovations | 2019

In 2019 the dealership underwent significant modernisation.

The brand new DS Store as you will see it today is sophisticated and designed to offer a luxury experience.